BetGames has announced the launch of a new vertical product, Game Shows, in tandem with a landmark deal with sports betting and gaming group, Entain.
The collaboration between Entain and BetGames offers a unique live game show, which offers customers an unparalleled experience in a state-of-the-art studio.
As part of the landmark deal, BetGames will provide Entain with a total of three bespoke and unique game shows, with the first, Starzle, kicking off the partnership giving the group access to the first premium themed game show. industry numbers.
The products will be accessible across Entain’s portfolio of renowned brands, with direct integration into the Ladbrokes platform launching the partnership.
Game Shows is an innovative new product, featuring advanced technology and optimized for the Ladbrokes brand. The new vertical will feature the first number-themed game show, with a mix of number-themed mechanics and card-based elements. Combining the ever popular number draw mechanic with the drama of winning higher multipliers on the turn of a card, this bespoke game is sure to have broad appeal.
Entain is one of the largest sports betting and gaming groups in the industry, operating in both the online and land-based sectors. The company’s long list of popular brands includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala and PartyCasino.
The launch is part of a series of developments that will make 2022 the strongest launch year in the company’s history. BetGames is also set to expand its vertical offerings from one to three, simultaneously improving its proposition and expanding its reach.
Commenting on the deal, BetGames CEO Andreas Koeberl said: “We are absolutely delighted to be partnering with Entain Group. Its status as one of the world’s largest gaming organizations and a leader in innovation fills us with excitement about the possibilities our collaboration will lead to. This is a game-changer for us as a business and a result of our successful transformation over the past 18 months. The fantastic collaboration with Entain’s brilliant product, brand and commercial teams allowed us to launch the game – from ideation to production – in just nine months.
“The Game Show product line is a carefully curated Tier 1 vertical that will provide users with an unparalleled gaming experience, we are extremely excited about it and are confident it will appeal to many people in the iGaming space.”
Head of Live Casino at Entain, Graciella Anthony added: “Working so closely with BetGames has been a great experience and a testament to what we can accomplish together – and we couldn’t be more excited to be working at new with them.
“Starzle is a long-term exclusive to Entain and demonstrates our ambition to be the home of live gaming broadcasts and to continue to bring our customers the best and most exciting content on the market.”
Adam Lahouiri, Live Casino Commercial & Product Manager at Entain said: “This has been an exciting project to be part of, working alongside such a talented team at BetGames has been a pleasure. We are delighted with the result and look forward to expanding our suite of exclusive game shows.
These landmark developments come as the company has successfully revamped its Lotto Reloaded studio over the past few months. The flagship product is licensed in several key markets, including those governed by the UKGC and MGA, while meeting the regulatory requirements of various South African jurisdictions.