British Game Show ‘Limitless Win’ Heads to US; Endemol Shine North America Releases Hot Ant & Dec Series

EXCLUSIVE: Unlimited earningthe hit British game show led by Ant & Dec, is potentially on its way to the United States with Endemol Shine North America.

the Lego masters The producer is offering buyers the unscripted format, which has been one of the highest rated formats to release from the UK for several years.

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The ITV series features the world’s first unlimited jackpot and a never-ending money ladder – contestants in the first five-part series have totaled winnings of almost £3million.

Pairs of competitors must earn lives by facing a series of fast-paced questions against the clock, with each correct answer earning them five valuable lives. Then they face the limitless ladder, where the answer to each question is a number and the goal of the game is to get as close to the correct answer as possible, without exceeding it. If they go under the correct answer, they lose lives, but if they go over it, they walk away with nothing. If they give a correct answer, they collect the last amount of money spent in a Who Wants to Be a Millionaire-style. They can leave the game with this money at any time by pressing the withdrawal button. But, if they collapse before cashing in, they lose all the money in the bank. The ladder also has several lifelines hidden on it, these are unlocked as they climb.

The series launched earlier this year and featured NHS workers Will and Kathryn, who won £500,000.

Its first episode recorded over 6 million viewers in its first 28 days, making it ITV’s biggest new entertainment series launch since The Masked Singer. It also attracted a young audience with an average 48% share of 16-34 year olds listening.

It was created by Hello Dolly, the production company run by formerWho Wants to Be a Millionaire? executive producer Victoria Ashbourne and her husband Stuart Shawcross. Ashbourne previously ran Sony-backed production company Victory Television.

Hello Dolly, which has also produced Netflix series including Sing! and Awake: The Million Dollars Gamedeveloped the series with Miter Studios, the production company run by hosts Ant & Dec, who are best known for their front series England has an incredible talent and I’m a celebrity… Get me out of here.

It’s a bit of an unusual move for Endemol Shine North America, which has a dating format The Courtship launching on NBC on Sunday, to have the American rights to a series that was not produced by a company belonging to Banijay, but the distribution arm of the European group represents the international rights to the format.

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