Brookfield company turns visitors into game show contestants

BROOKFIELD, Wis. – In recent years, escape rooms, ax throwing and smash rooms have become popular social outings and team building getaways. In the studio inside a Brookfield mall, Game Show Battle Rooms turns group gatherings into tumultuous confrontations with classic game shows.

There’s no studio camera, but the lights, sounds, and fun are real for this team building extravaganza. A recent hour-long session featured a 6-on-6 battle between colleagues at the Cedarburg Health Services Retirement Home, hosted by site administrator Geoff Minarik.

“We work in healthcare, so it’s not often we go out for a beer together,” Minarik said. “We still have our PPE and we are doing our job and trying hard. Getting out into the community and connecting on a personal level was fantastic.

Milwaukee comedian Matt Garnaas is part of the rotating cast of game show hosts, leading groups through three recognizable, yet copyright-friendly game series. Contestants guess the best answers in “Survey Battles” and spin the “Circle of Chance” before concluding with “What’s That Cost?”

Opened in late 2018, Brookfield was the second of three Game Show Battle Rooms locations, preceded by Minneapolis and followed by Kansas City. The business nearly closed in the first year of the pandemic, but in April Brookfield posted its best month yet, and the company has four more locations slated to open later this year.

“It’s so important today, just to be able to connect with your colleagues,” Minarik said. “It makes you work harder, but it also makes you enjoy your job. You have shared memories now, so that’s great.

There’s no money, cars or vacations to be won – just a photo of the winners with the trophy. But for an hour of laughs and friendly competition, come along.