HT Brunch Game Show: Who wears their fame best?

Rashami Desai, 36 years old, Actor

For Rashami, there are phases where she wins a lot and not at all.

How do you use your fame to help others?

I support the education of underprivileged girls. I took care of the girls in my village who pay it now.

What are your do’s and don’ts for endorsements?

I make sure not to spread false information. You need to plan your finances well. Of my income, 60% belongs to me and 40% goes to my team.

Your tip for growing your followers?

My goals are not social media focused.

What income can you expect from endorsements?

Sometimes I win a lot. Then there are months without income.

Do you have any plans for life after the limelight?

Maybe farming! I love it.

Do you see yourself making endorsements then?

It depends on my comfort level then.

Ranveer Brar, 44 years old, Chief

Ranveer understands what his followers identify with

How do you use your celebrity tag to help others?

I promote good causes that are mainly related to food.

What are your do’s and don’ts for endorsements?

I don’t endorse fast food or soft drinks.

Your tip for growing your followers?

Understand what my audience identifies me with.

What income can you expect from endorsements?

Lots of peanuts and some almonds!

Do you have any plans for life after the limelight?

I could open a 30-seat restaurant serving heartfelt dishes that can start conversations.

Do you see yourself making endorsements then?

Yes, with artisanal, organic and sustainable food brands.

Neha Bhasin, 39 years oldSinger

Neha puts up music reels and sexy pics to boost subscribers

How do you use your celebrity tag to help others?

I support cancer associations, I raise awareness of gender equality and body shaming, and I have won the cause of singers’ rights.

What are your do’s and don’ts for endorsements?

I only do things I believe in.

Any tips for growing followers?

Music Reels or sexy pictures!

What income can you expect from endorsements?

I cannot comment.

Do you have any plans for life after the limelight?

I could be a life motivator, or own my own label, or promote other artists.

Do you see yourself making endorsements then?

Yes, but stuff for old people.

And the winner is…Ranveer Brar

“Lend your celebrity status to social causes”

“Ranveer seems to have a realistic picture of his celebrity status and knows what he wants to endorse. I like that he wants to do something he cares about later,” says Ruchika Mehta, Editor-in-Chief of Good morning! Magazine.

“In most cases, celebrity status is used for business perks such as endorsements. But in the way Amitabh Bachchan lends his celebrity status to social causes, being mindful of giving back is one of the most important things. more important that celebrities should imbibe,” she adds. “That way, when you pass out, you do so knowing that you did something that made a difference. For example, Akshay Kumar will remain remembered for promoting menstrual hygiene, not a soft drink.

From HT Brunch, July 30, 2022

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  • ABOUT THE AUTHOR

    Ananya Ghosh is Deputy Editor at Hindustan Times Brunch. She has 10 years of experience as a journalist having worked as an editor/editor of feature films in various publications.
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