After a successful test last summer, Pictorial, a syndicated series based on Mattel’s board game, will have a full season on Fox television stations starting in fall 2022.
Jerry O’Connell is the host of the 30-minute show, which largely follows the rules of the game, which first went on sale in 1985. Two teams of three players each will each include a famous captain. . A player will draw pictures that represent a word or phrase found on a randomly chosen card, with the aim of making their teammates guess the correct word or phrase on the card.
The show is produced by Fox First Run with Bill’s Market and Television Production and distributed by CBS Media Ventures. It will run on all Fox stations, including flagships WNYW in New York and KTTV in LA.
“Our partnership with CBS Media Ventures produced an entertaining program worthy of a national launch, but more importantly, we had to bring Jerry O’Connell back to teach me the game because I always stink,” said Frank Cicha, vice -executive president of programming. for FOX TV stations.
“After a successful summer broadcast on FOX stations, we are excited to continue our relationship with FOX and roll out ‘Pictionary’ to the rest of the country,” said Jonathan Bingaman, Executive Vice President of Sales, CMV. “Game shows have recorded impressive ratings and growth regardless of the time of day, so this is a great opportunity for stations to add another well-known franchise to their programming.”
O’Connell said he grew up playing Pictionary, “and now my kids are growing up playing Pictionary. All those tense years of yelling “What is this supposed to be” and “Draw faster, Grandma” have come to a head right now. Sharpen those pencils. The day just got a little more exciting.
After making his debut at age 11 in the Rob Reiner film Support me, O’Connell went on to appear in films like Jerry maguire and TV series Carter. on WGN America (renamed from NewsNation). The actor also hosted Jerry O, a daytime talk show that aired on Fox TV in 2019. It is replaced by ICM Partners, 3 Arts and Ziffren Brittenham.
Pictorial will be produced by David Hurwitz and Noah Bonnett. Fred Soulie, SVP & GM of Mattel Television and Phil Breman, VP Live-Action, are co-executive producers for Mattel.