Play ‘Squid Game’ live via Immersive Gamebox, starting September 2022

“Squid Game” is the ultimate test of survival skills, and starting September 21, 2022, fans can experience it through Immersive Gamebox at its premier location in New York City.

Photos courtesy of Immersive Gamebox

The September launch announcement was made today, July 28, 2022, by Immersive Gamebox, formerly Electric Gamebox, as part of the grand opening of the New York City Game Center.

Based on the hit Netflix survival drama, the Immersive Gamebox “smart room” lets two to six teams of players work together to overcome challenges inspired by the TV series, including “Red Light Green Light”, “Marbles “, the show. namesake “Squid Game”, and more.

squid game players

Immersive Gamebox is not a virtual reality or augmented reality experience; instead, it is a site-based gaming platform housed in a digital smart room (“gamebox”) that includes technologies such as projection mapping, touch screens, tracking 3D motion and surround sound for a “live” adventure you’re right there, without the need for headsets.

“People are constantly looking for new and different ways to stay invested in their favorite content,” said Will Dean, CEO of Immersive Gamebox. “Reimagining Netflix’s most popular show in an entirely new format gives customers more ways to stay connected to ‘Squid Game’.”

Players must be 16 years and older to experience the interactive “Squid Game”. Other IPs created by Immersive Gamebox’s in-house studio include Rovio Entertainment’s life-size Angry Birds game.

The New York City venue is located on Manhattan’s Lower East Side at 242 Broome Street, and tickets can be purchased online and in-store.

For more information, visit